© Copyright 2011 www.adrianstephens.com All Rights Reserved
HELP SPREAD THE WORD!!!
Did you know that Amazon has over 1,000,000 books in their inventory? Barnes and
Noble, you ask? I don't have an exact number, but their inventory is somewhere over
700,000. For all I know, they may be over 1,000,000 too.
Just because a publisher puts a book out in the market, doesn't necessarily mean
people are going to find it. In fact, many self-published authors never sell a single
book. I've been very fortunate to have steady sales since the book was published in
December 2010, and I owe my gradual success to each and every one of you.
However, there's a long way to go before In My Shoes is going to be found on any
bestseller lists. Truthfully, it may never get there, but it won't be for a lack of trying.
With so many books out there, people usually rely on different resources to find their
next great book. Some use bestseller lists, some look at new releases, some check
reviews at their favorite retailer's website and some count on their friends to point
them in the right direction. Just think about it...when you are looking for a book to
read, what means do you use to find one? I would venture to guess that you probably
didn't just wander aimlessly through 1,000,000 books on Amazon. Whatever means
you use, you can trust that there are LOTS of people who find their books just like
So, how do we get people to find In My Shoes on a virtual book shelf containing more
than a million books? Better yet, how do we get the book in all of the retailers'
For my part, I send marketing letters out to the major retailers, expressing my interest
in having them carry my book, and offering industry standard discounts to make it
worth their while (they need to make a profit too, right?). I submit the book to major
reviewers, asking them to review my book for their publications. I submit the book for
certain industry relevant awards consideration. I have been marketing the book to
specific groups. As my marketing budget increases, my marketing campaign will also
Now...I know that everyone is busy in their own lives. I certainly don't expect anyone
to take lots of their valuable time to promote my book. But, if you are so inclined (and I
will thank you in advance), here are some things you can do:
1. Post a review on any of the websites that are carrying/displaying In My Shoes.
People want to know that others like a book before they spend their hard earned
money on it. The more people who review it, the more consideration they will
probably give it. You don't have to buy a book from most retailers to post a review. If
you buy the book at Amazon, you can post a review there, and you can copy that
same review over to BarnesandNoble.com, or any of a number of websites carrying
Don't worry, I won't be offended by what you say. Rate it how you like, and I'll
appreciate that you took the time. Amazon, Barnes & Noble, Goodreads, Sony
eBookstore, Kobobooks, Smashwords...these are just a few of the websites you
could go to post your review.
2. If you belong to a book club, tell them about it! If it is an online book club, review the
book on their website.
3. Call your local retailer and ask them if they are carrying the book. Many of them
aren't, but if enough people call and ask, they will be more inclined to consider
4. Call or stop by your local library. Ask them if they have In My Shoes. Libraries buy
5. Post it on your Facebook status. Tell people you read the book and tell them what
you thought of it. If you haven't already, like my author page and In My Shoes page.
Then, your friends can see it!
6. Tell your friends, tell your friends, tell your friends! Not everyone likes to read, and
not everyone likes the same thing. But, you'd be surprised how just mentioning the
book to your friends will make a difference the next time they are looking for a good
Truly, I am thankful for your support and help. Thank you!